Growing up on a number of small horse farms, Jared Fisher moved across the country from California’s Sierra Nevada Mountains to New Mexico's Rocky Mountains to the Historic District of Colonial Connecticut. His dad was a wildlife biologist for the US Forest Service and his mom taught music in public schools and horse jumping for her own business. Jared caught his mother's entrepreneurial spirit and father's sense of adventure early on, starting his own first business at the age of eight. He always dreamed of doing big things and going places with his businesses. Welcome to Nevada, the land of big things and beautiful places.
Jared moved to Nevada in 1990 with a few personal items, a bike, and a dream to go to UNLV and start his own business in hospitality. In his second year of studies at Harrah's College of Hotel Administration, he married his best friend Heather, and together they started a successful Nevada-based tour company from a UNLV marketing project. The class assignment was to create a hypothetical business for an untapped market. The Fishers' dream was to make the project a reality and share the natural treasures of the Southwest with the rest of the country. Their original 1992 mission to promote human power and the natural environment is now the basis of three bike shops and a tour company powered by renewable energy and human powered by whom Jared and Heather consider the greatest employees in the world. So it is for them and for his family and all the great people in Nevada that Jared wants to work hard for a healthy Nevada and focus on strengthening our economy, education, and energy resources.